We create audience archetypes for each vertical we enter allowing us to provide problem solving products and offers along with a marketing message that truly resonates with the market.
Our customer mapping goes beyond a simple one-touch marketing plan. We employ strategies ranging from multichannel retargeting strategies to email/SMS flows & customer retention programs to truly immerse past, present, and future customers to our brand message and offerings.
Creatives are paramount and we focus on putting in place a channel-specific creative pipeline for all of our brands so we are constantly testing, tweaking, and scaling to improve our front-end advertising efforts.
Our decision making is fully KPI driven - whether it is for audience & niche selection or for identifying leading indicators for our media buying efforts.